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by Katie Peachesa April 10, 2020 2 min read

Should Adult Toys Stay Online? Superdrug Doesn't Think So

By Ksenia Sobchak

There's something very private and reassuring about shopping for sex toys online. Both men and woman can do it in private, without risking being seen or judged by friends and family. You place your order discreetly online, your card is billed with a simple and unassuming name, and your package arrives in a few days in discreet packaging which could be your latest book order or even a present for a friend - nobody is the wiser.

This is the preferred method for most people. Whether you're a teacher and you'd rather that your students don't find out about your proclivities, or you're a stay-at-home mum and you don't have time to pop out to the shops with your kids, shopping online provides you with a safe and secure alternative to popping into the High Street shops like Ann Summers to buy a Rampant Rabbit or a new set of Vibrating Eggs.

Recently Boots was in the news for having sex toys on display at the checkout, upsetting some mums and creating a bit of a stir with families when their kids picked up the toys and wanted to know what was behind the brightly-coloured packaging. Now, Superdrug is set to join the queue of High Street retailers offering a sexual escape - but they're going one step further.

Superdrug have teamed up with Ann Summers to offer some of the best-selling 'sexcessories" alongside Superdrug's beauty and bath products. The reason? They've teamed up to 'meet the demands of busy, modern women who want their beauty, cosmetic and sexual needs met all at once - in one place."

Fiona Davis, Ann Summers brand director, is very excited about the partnership. Now the working woman can stop off at Superdrug on her way home from work and pick up her make-up, beauty products, bath products and even her pharmaceuticals " as well as a little something extra for the bedroom.

Just remember to leave the kids outside to avoid any embarrassing questions.

'We're delighted that our bestselling products - such as the Rampant Rabbit and our innovative range of 'sexcessories' - will now be accessible to a wider audience,' said Davis.

Not everyone is as enthusiastic. Twitter is exploding with negative comments such as 'no no no."

Twitter user and journalist Rachel Toal told the Daily Mail: 'Frankly, I'm appalled at the store's inappropriate merchandising. I'm no prude (and no stranger to Ann Summers) but when I pop to the chemist for nappies, I don't expect to be asked squirm-inducing questions by my three-year-old."

'No mother should ever have to explain what "that funny rabbit" is (unless, of course, they're watching an episode of Bugs Bunny). There's a time and a place for sex toy shopping - and that's at home, minus kids, with a post-bedtime glass of wine." She added.

Katie Peachesa
Katie Peachesa

Katie Peachesa is a sex and lingerie blogger based out of the urban chic Wapping in the heart of East London, United Kingdom. In her spare time, Katie enjoys photography, yoga and fitness, a bit of boxing, traveling, keeping up with the latest fashion trends and mudlarking and exploring pastoral settings. You are likely to find Katie in an artisan cafe in Brick Lane on a Saturday afternoon furiously typing her next article on her laptop whilst she is sipping on her flat white and drawing inspiration from the hustle and bustle in the heart of creative London. Katie runs the "Fashion Life Mag" and has been featured in Cosmopolitan, Allure, Grazia, Tatler, Evening Standard and other popular media outlets.


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