Privacy Policy

Last updated: 17 August 2026

This Privacy Policy applies to www.peachesandscreams.co.uk and explains how Loxa Capital Ltd trading as Peaches and Screams collects, uses, stores and shares personal information when you visit our website, create an account, place an order, contact us, subscribe to marketing communications or otherwise interact with us.

We take the privacy and security of our customers seriously. Given the nature of the products sold by Peaches and Screams, we recognise that information concerning purchases may be particularly private to our customers.

This Privacy Policy should be read alongside our Terms and Conditions, Delivery Information, Returns Policy and Cookie Policy or cookie preferences information where applicable.

For the purposes of applicable UK data protection legislation, including the UK General Data Protection Regulation and the Data Protection Act 2018, the data controller is:

Loxa Capital Ltd trading as Peaches and Screams
71 to 75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

Email: info@peachesandscreams.co.uk

1. Information We Collect

The personal information we collect depends on how you interact with Peaches and Screams.

We may collect the following categories of information.

1.1 Identity Information

This may include:

• Your name

• Title where provided

• Date of birth or age information where required

• Account username or identifier

• Other information you provide to identify yourself

1.2 Contact Information

This may include:

• Email address

• Telephone number

• Billing address

• Delivery address

• Other contact information you voluntarily provide

1.3 Order and Transaction Information

When you make a purchase, we may process information including:

• Products ordered

• Order value

• Order number

• Order date

• Delivery method

• Billing information

• Delivery information

• Payment status

• Refunds

• Returns

• Exchanges

• Discounts

• Promotional codes

• Gift cards

• Customer service history

• Previous purchases

Because Peaches and Screams sells adult and intimate products, information concerning the products you purchase may reveal information of a particularly private nature.

We therefore aim to limit access to order information to those persons and service providers who reasonably require it to provide our services, administer the business, fulfil orders or comply with applicable legal obligations.

1.4 Payment Information

Payments may be processed through Shopify Payments and other payment providers made available through our website.

Depending on the payment method you choose, your payment provider may collect information such as:

• Cardholder name

• Payment card details

• Billing address

• Payment authentication information

• Transaction identifiers

• Payment status

• Fraud prevention information

Peaches and Screams does not necessarily receive or retain complete payment card details. Payment information may instead be collected and processed directly by the relevant payment processor.

The information appearing on your bank statement or payment history may identify our legal company name, Loxa Capital Ltd, rather than Peaches and Screams.

1.5 Account Information

If you create a customer account, we may process:

• Your name

• Email address

• Account credentials or authentication information

• Saved addresses

• Order history

• Account preferences

• Wishlist information where available

• Other information associated with your customer account

You are responsible for maintaining the confidentiality and security of your account credentials.

1.6 Communications

When you contact us, we may retain information contained in the communication, including:

• Emails

• Contact form submissions

• Customer service enquiries

• Live chat conversations

• Complaints

• Returns correspondence

• Product enquiries

• Delivery enquiries

• Reviews and feedback

• Other communications between you and Peaches and Screams

We may retain these communications where reasonably necessary for customer service, dispute resolution, fraud prevention, record keeping and legal purposes.

1.7 Marketing Information

Where applicable, we may process information concerning:

• Email subscriptions

• Marketing preferences

• Consent records

• Unsubscribe requests

• Emails sent to you

• Email opens and interactions where permitted

• Links clicked

• Products or categories you appear interested in

• Previous purchases

• Marketing campaign interactions

1.8 Website and Device Information

When you use our website, certain information may be collected automatically.

This can include:

• IP address

• Browser type

• Device type

• Operating system

• Approximate geographic location derived from technical information

• Referring website

• Pages visited

• Products viewed

• Search activity

• Time spent on pages

• Shopping basket activity

• Checkout activity

• Website interactions

• Cookie identifiers

• Device identifiers

• Session information

• Diagnostic and performance information

This information may be collected through Shopify and through cookies, pixels, tags, scripts, analytics technologies and applications integrated with our store.

2. Shopify

Our online store is operated using Shopify.

Shopify provides the ecommerce infrastructure that allows us to display products, operate our website, manage customer accounts, process orders and provide related ecommerce functionality.

When you visit our store or make a purchase, personal information may therefore be processed by Shopify on our behalf or, in certain circumstances, for purposes determined by Shopify.

Information processed through Shopify can include customer details, order information, transaction information, device information and website usage information.

Shopify may process information using infrastructure located in different countries.

Your use of our website may therefore involve information being processed by Shopify and its service providers in accordance with their respective legal obligations and applicable privacy terms.

3. Shopify Applications and Other Service Providers

We may use applications, integrations and services provided through or connected with Shopify.

These services may change as our business and website develop.

They may assist us with functions including:

• Order management

• Order fulfilment

• Delivery

• Tracking

• Returns

• Customer service

• Email communications

• Email marketing

• SMS communications where offered

• Reviews

• Loyalty programmes

• Analytics

• Advertising

• Fraud prevention

• Security

• Search

• Website functionality

• Product recommendations

• Customer accounts

• Inventory management

• Reporting

• Accounting

• Tax

• Consent management

• Website optimisation

Where an application requires access to personal information, we aim to provide access only where reasonably necessary for the relevant service.

Third party applications and service providers may process information according to contractual arrangements with us and, where they act independently, according to their own privacy policies.

4. How We Use Your Information

We may use personal information for the following purposes.

4.1 Processing Orders

We use personal information to:

• Accept and process orders

• Process payments

• Confirm purchases

• Arrange fulfilment

• Arrange delivery

• Provide tracking information

• Process cancellations

• Handle returns

• Process refunds

• Provide replacements

• Respond to order enquiries

This processing is generally necessary to perform our contract with you or take steps at your request before entering into a contract.

4.2 Order Fulfilment and Delivery

We may provide information necessary to fulfil and deliver your order to fulfilment partners, distributors, warehouses, delivery companies and other service providers.

This may include:

• Your name

• Delivery address

• Email address

• Telephone number

• Order information

• Delivery instructions

Only information reasonably necessary to process and deliver the relevant order should be provided.

Our parcels are intended to be sent in discreet packaging as described in our Delivery Information.

4.3 Customer Service

We may use your information to answer questions, investigate problems, handle complaints, assist with deliveries and provide support concerning your order or our services.

4.4 Fraud Prevention and Security

We may process information to:

• Detect potentially fraudulent transactions

• Prevent misuse of payment methods

• Protect customer accounts

• Prevent abuse of our website

• Investigate suspicious activity

• Protect Peaches and Screams and our customers

• Establish, exercise or defend legal claims

We may use automated fraud screening tools supplied by Shopify, payment processors or other service providers.

A transaction identified as potentially fraudulent may be subject to additional checks, delayed, cancelled or refunded where reasonably necessary.

4.5 Legal and Regulatory Compliance

We may process and retain personal information where necessary to:

• Comply with tax and accounting obligations

• Maintain business records

• Respond to lawful requests

• Comply with court orders

• Cooperate with law enforcement authorities where legally required

• Protect legal rights

• Resolve disputes

• Prevent or investigate fraud

• Comply with other applicable legal obligations

4.6 Improving Our Website and Business

We may analyse how customers use our website to understand:

• Which pages are visited

• Which products are viewed

• How customers navigate the website

• Where technical problems occur

• Which marketing campaigns perform effectively

• How customers interact with our store

• How we can improve our products, services and customer experience

Where required by law, non essential analytics technologies will be subject to the appropriate consent choices.

5. Legal Bases for Processing

Depending on the circumstances, we may process personal information under one or more lawful bases recognised by UK data protection law.

Contract

Processing may be necessary to enter into or perform a contract with you, including processing your order, payment, delivery, return or refund.

Legal Obligation

We may process information where necessary to comply with a legal obligation, including accounting, taxation and regulatory requirements.

Legitimate Interests

We may process information where necessary for our legitimate business interests or those of another party, provided those interests are not overridden by your rights and interests.

Legitimate interests may include:

• Operating and improving our business

• Providing customer service

• Preventing fraud

• Protecting our website

• Maintaining appropriate business records

• Understanding business performance

• Defending legal claims

• Preventing misuse of our services

• Certain forms of direct marketing where permitted by law

Consent

Where applicable, we may rely on your consent.

This may apply to certain:

• Marketing communications

• Advertising cookies

• Analytics cookies

• Tracking technologies

• Other processing activities for which consent is required

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

6. Customer Emails

We use email as an important part of operating Peaches and Screams.

6.1 Transactional Emails

If you place an order or interact with your account, we may send service related communications such as:

• Order confirmations

• Payment confirmations

• Dispatch notifications

• Tracking information

• Delivery updates

• Account notifications

• Return information

• Refund notifications

• Security messages

• Important service communications

These messages are necessary or relevant to providing the service you have requested and are not treated in the same way as optional promotional marketing.

You cannot necessarily opt out of essential transactional communications while maintaining an active order or account.

6.2 Marketing Emails

We may send marketing emails where we have an appropriate lawful basis to do so.

These may include:

• New products

• Offers

• Promotions

• Discounts

• Product recommendations

• News

• Relevant Peaches and Screams content

Where consent is required, we will seek it.

Where applicable law permits marketing to existing customers on another lawful basis, we may also rely upon that basis subject to your right to opt out.

6.3 Unsubscribing

You can unsubscribe from promotional emails at any time by using the unsubscribe option contained in the relevant email or by contacting:

info@peachesandscreams.co.uk

Unsubscribing from marketing does not prevent us from sending necessary transactional or service related communications concerning an order, account, return, payment, security issue or other existing relationship with you.

7. Abandoned Baskets and Checkout Communications

Where permitted by applicable law and your marketing or communication preferences, we may use information concerning products placed in your basket or checkout to remind you about an incomplete purchase.

Our ecommerce and marketing systems may retain basket or checkout information for this and other operational purposes.

You can opt out of promotional communications in accordance with the instructions contained in those communications.

8. Personalisation and Product Recommendations

We may use information about website activity and previous purchases to personalise aspects of your experience or recommend products that may be relevant to you.

This may include information about:

• Products viewed

• Previous purchases

• Categories viewed

• Search activity

• Basket activity

• Marketing interactions

Where personalisation depends upon cookies or similar technologies requiring consent, it will be subject to your applicable cookie choices.

9. Reviews and User Content

If you submit a product review, rating, photograph, comment or other content for publication, the information you choose to publish may become visible to other users.

You should not include information in a public review that you do not want other people to see.

We may use service providers to collect, moderate and display reviews.

Reviews represent the views of the individuals who submit them and do not necessarily represent the views of Peaches and Screams.

We may moderate or remove content where appropriate, including where it is unlawful, abusive, fraudulent, irrelevant or otherwise breaches our website rules.

10. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

These technologies can include:

• Cookies

• Pixels

• Tags

• Local storage

• Software development technologies

• Similar online identifiers

They may be operated by us, Shopify or third party services integrated with our website.

10.1 Essential Cookies

Certain cookies are necessary for the website to function.

These may support:

• Shopping baskets

• Checkout

• Customer accounts

• Security

• Fraud prevention

• Website preferences

• Session management

• Payment functionality

Essential cookies may operate without consent where permitted by law.

10.2 Analytics Cookies

Analytics technologies help us understand how visitors use our website and how the website performs.

Where required, these technologies will only operate after the appropriate consent has been obtained.

10.3 Advertising and Marketing Cookies

Where used, advertising technologies may help us measure advertising performance, understand interactions with advertisements and display more relevant advertising.

Where consent is legally required, these technologies will be subject to your consent.

10.4 Managing Cookies

Where available, you can manage non essential cookies through our cookie consent or preference tools.

You can also configure your browser to block or delete cookies.

Blocking essential cookies may prevent certain parts of the website, including the shopping basket or checkout, from functioning correctly.

11. Advertising

We may use advertising and marketing services to promote Peaches and Screams.

Depending on the services used and your consent choices, information about your interaction with our website may be shared with advertising platforms for purposes including:

• Advertising measurement

• Attribution

• Campaign reporting

• Audience creation

• Advertising personalisation

• Retargeting

Where applicable law requires consent for such technologies, we will seek that consent before using them.

You can adjust your cookie preferences through the controls made available on our website.

12. Who We Share Information With

We do not simply sell customer personal information as a database to third parties.

However, operating an ecommerce business requires information to be disclosed to appropriate service providers.

Depending on the circumstances, these may include:

• Shopify

• Payment processors

• Banks and payment networks

• Fraud prevention providers

• Order fulfilment providers

• Warehouses

• Product distributors

• Delivery and courier companies

• Returns providers

• Customer service providers

• Email providers

• Marketing platforms

• Analytics providers

• Advertising platforms

• Website hosting and technology providers

• Security providers

• Accountants

• Professional advisers

• Insurers

• Government authorities

• Courts

• Regulators

• Law enforcement authorities where legally required

Information will be shared according to the role performed by the relevant recipient and subject to applicable data protection requirements.

13. Order Fulfilment Partners

Some orders may be prepared or dispatched using third party fulfilment arrangements.

Where this occurs, the fulfilment provider may receive the information reasonably required to fulfil the order, such as your name, delivery address and relevant order details.

This information is provided for order fulfilment and related operational purposes.

Customers should contact Peaches and Screams about their order rather than contacting our fulfilment partners unless we specifically instruct otherwise.

14. Courier and Delivery Companies

To deliver an order, we may provide personal information to the relevant delivery company.

This can include your:

• Name

• Delivery address

• Email address

• Telephone number

• Delivery instructions

Couriers may use this information to provide tracking notifications, delivery updates, collection information and other delivery related services.

The courier may process certain information as an independent controller for its own legitimate operational or legal purposes.

15. Payment Providers

Payment information may be processed by Shopify Payments or other payment services offered at checkout.

Payment providers may independently process personal information for purposes including:

• Processing payments

• Authentication

• Fraud prevention

• Regulatory compliance

• Chargeback handling

• Financial reporting

Their processing may also be governed by their own privacy notices.

16. Fraud Prevention

Protecting our customers and our business from fraud is important.

We may use information including:

• Order history

• IP address

• Billing and delivery information

• Payment information

• Device information

• Transaction characteristics

• Fraud scores

• Previous transaction activity

to identify suspicious transactions.

We may request additional information where reasonably necessary to verify a transaction.

We reserve the right to refuse or cancel an order where we reasonably believe that the transaction may be fraudulent, unauthorised or otherwise present an unacceptable security risk, subject to applicable law.

17. Age Restrictions

Peaches and Screams is intended for adults.

You must be 18 years of age or older to purchase age restricted products from our website.

We may take reasonable measures to verify age where necessary.

If we reasonably believe that an order has been placed by or for a person who is not legally permitted to purchase the relevant product, we may cancel or refuse the transaction.

18. International Data Transfers

Some of the technology and service providers we use operate internationally.

As a result, personal information may be transferred to, accessed from or processed in countries outside the United Kingdom.

Where UK data protection law requires safeguards for an international transfer, we will seek to ensure that an appropriate transfer mechanism or other lawful safeguard is used.

Depending on the circumstances, this may include:

• UK adequacy regulations

• Approved contractual safeguards

• The UK International Data Transfer Agreement

• The UK Addendum to approved standard contractual clauses

• Another legally permitted transfer mechanism

The fact that a service provider operates internationally does not remove our obligation to consider applicable UK data protection requirements.

19. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, tax, fraud prevention, contractual and reporting requirements.

Different categories of information may therefore be retained for different periods.

When deciding how long information should be retained, we may consider:

• The nature and amount of the information

• The purposes for which it is processed

• The sensitivity of the information

• The potential risk associated with unauthorised use or disclosure

• Whether the information is required to fulfil an order or provide customer service

• Legal and regulatory requirements

• Tax and accounting requirements

• Fraud prevention requirements

• Applicable limitation periods

• The possibility of complaints, disputes, chargebacks or legal claims

Order and transaction records may need to be retained after your relationship with us has ended where this is necessary for legal, tax, accounting, fraud prevention or dispute resolution purposes.

Customer service correspondence may also be retained where reasonably necessary to maintain an appropriate record of an order, complaint, return, refund, dispute or other interaction.

Marketing information may be retained while you remain subscribed. Where you unsubscribe, we may retain limited information on a suppression list so that we can respect your request not to receive further marketing.

We may retain anonymised information for longer where it can no longer reasonably be used to identify you.

At the end of the applicable retention period, personal information may be deleted, anonymised or otherwise securely disposed of.

20. Security of Your Information

We take reasonable technical and organisational measures designed to protect personal information against:

• Unauthorised access

• Unlawful processing

• Accidental loss

• Destruction

• Alteration

• Disclosure

• Misuse

Our website is operated using Shopify and associated ecommerce technologies.

Payment information is generally processed through specialist payment providers rather than being stored directly by Peaches and Screams in complete payment card form.

Access to customer information is intended to be restricted to personnel, contractors and service providers who reasonably require access for legitimate business purposes.

However, no website, database, internet transmission or electronic storage system can be guaranteed to be completely secure.

You are responsible for keeping any password or account credentials associated with your Peaches and Screams account confidential.

You should not share your password with another person.

If you believe your account or personal information has been compromised, please contact us promptly at info@peachesandscreams.co.uk.

21. Data Breaches

Where we become aware of a personal data breach, we will assess the circumstances and take such action as is required under applicable data protection law.

Where legally required, this may include notifying the Information Commissioner's Office and affected individuals.

Not every security incident constitutes a reportable personal data breach, and notification will be made where required by applicable law.

22. Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you a number of rights in relation to your personal information.

These rights are not absolute and may be subject to legal conditions, limitations and exemptions.

22.1 Right of Access

You may have the right to request confirmation of whether we process your personal information and to receive a copy of personal information we hold about you.

22.2 Right to Rectification

You may ask us to correct personal information that is inaccurate or complete information that is incomplete.

22.3 Right to Erasure

In certain circumstances, you may ask us to delete personal information.

The right to erasure does not apply in every situation.

We may be required or entitled to retain information where, for example, it is necessary to comply with a legal obligation, maintain tax or accounting records, establish or defend legal claims, prevent fraud or for another lawful reason.

22.4 Right to Restrict Processing

In certain circumstances, you may ask us to restrict how your personal information is processed.

22.5 Right to Data Portability

Where the applicable legal requirements are satisfied, you may have the right to receive certain personal information in a structured, commonly used and machine readable format or request that it is transmitted to another controller where technically feasible.

22.6 Right to Object

You may have the right to object to certain processing carried out on the basis of legitimate interests.

We will consider an objection in accordance with applicable data protection law.

22.7 Right to Object to Direct Marketing

You have the right to object to the use of your personal information for direct marketing.

You can unsubscribe from marketing emails using the unsubscribe link provided in the relevant communication or contact us at:

info@peachesandscreams.co.uk

22.8 Right to Withdraw Consent

Where we rely upon your consent to process personal information, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

22.9 Rights Relating to Automated Decision Making

You may have rights in relation to decisions based solely on automated processing that produce legal effects or similarly significantly affect you.

We may use automated systems for activities such as fraud screening and transaction risk assessment.

Where applicable law provides you with specific rights in relation to an automated decision, those rights will apply.

23. Exercising Your Rights

To exercise an applicable data protection right, please contact:

Email: info@peachesandscreams.co.uk

Please clearly explain what you are requesting.

We may need to request information from you to confirm your identity before disclosing, changing or deleting personal information.

This is a security measure designed to prevent personal information being disclosed to someone who is not entitled to receive it.

We may also contact you for further information where this is reasonably necessary to understand or respond to your request.

We will respond within the period required by applicable law.

Where a request is particularly complex, or where multiple requests have been made, the applicable response period may be extended where permitted by law. If this occurs, we will inform you as required.

Data protection rights will ordinarily be exercised without charge. However, where permitted by law, we may charge a reasonable fee or refuse to act upon a request that is manifestly unfounded or excessive.

24. Marketing Preferences

You can change your marketing preferences at any time.

The easiest way to stop receiving marketing emails is to use the unsubscribe link contained in the relevant email.

You can also contact:

info@peachesandscreams.co.uk

Please remember that opting out of marketing does not prevent us from sending communications that are necessary to administer an existing order, payment, delivery, return, refund, account, security issue or customer service matter.

It may take a reasonable period for changes to marketing preferences to be reflected across all of our systems.

We may retain limited information after an unsubscribe request to ensure that your marketing preference continues to be respected.

25. Deleting Your Customer Account

Where customer account functionality permits, you may be able to request closure of your account.

Closing an account does not necessarily mean that all information associated with that account will immediately be deleted.

We may continue to retain information where we have a lawful reason to do so, including for:

• Tax and accounting requirements

• Order records

• Fraud prevention

• Chargebacks

• Returns and refunds

• Complaints

• Legal obligations

• Establishing, exercising or defending legal claims

Information that we are not required or entitled to retain will be handled in accordance with our applicable retention practices.

26. Children and Persons Under 18

Peaches and Screams is an adult retail website and is not intended for children.

You must be 18 years of age or older to purchase age restricted products through our website.

We do not knowingly seek to collect personal information from children for the purpose of selling adult products to them.

If we become aware that personal information has been submitted in circumstances that breach our age requirements, we may take appropriate steps to remove the information, restrict the account or cancel an associated transaction, subject to any information we are legally required to retain.

If you believe that a person under 18 has provided personal information to us inappropriately, please contact:

info@peachesandscreams.co.uk

27. Sensitive Nature of Purchases

We recognise that purchases made through an adult retailer can be private.

We therefore seek to process order information only for legitimate purposes connected with operating Peaches and Screams, including order fulfilment, payment processing, customer service, returns, fraud prevention, legal compliance and appropriately authorised marketing and analytics activities.

We do not require customers to provide information about their sexual orientation, sex life or other special category personal information in order to make an ordinary purchase.

Customers should avoid providing unnecessary sensitive personal information in reviews, contact forms, live chat, emails or other communications.

Where information voluntarily provided to us constitutes special category personal data, we will handle it in accordance with applicable data protection law.

28. Discreet Billing and Privacy

Payments for Peaches and Screams purchases are associated with our legal business entity.

Loxa Capital Ltd may therefore appear on your bank statement, card statement or payment history.

The exact description displayed is determined by the relevant bank, card issuer, payment processor or payment service and may vary.

Please see our Delivery Information for information concerning discreet packaging.

29. Third Party Websites

Our website may contain links to websites, applications, social media services or other online services operated by third parties.

If you follow one of these links, the third party may collect and process information independently from Peaches and Screams.

We do not control third party websites and are not responsible for their privacy practices, security or content.

You should review the privacy information provided by the relevant third party before submitting personal information to it.

30. Social Media

Peaches and Screams may operate profiles or interact with customers through social media platforms.

If you communicate with us through a social media platform, the platform may process information about you independently in accordance with its own terms and privacy practices.

Information you make publicly available on social media may be visible to other users.

Please avoid posting order numbers, addresses, payment information or other confidential information publicly when contacting us through social media.

For private order enquiries, we recommend contacting:

info@peachesandscreams.co.uk

31. Business Transfers

If Loxa Capital Ltd, Peaches and Screams, or all or part of the relevant business or assets are sold, transferred, reorganised, merged or acquired, personal information may be disclosed or transferred as part of that transaction where lawful.

Information may also be disclosed to professional advisers and prospective purchasers or investors where reasonably necessary for evaluating or completing such a transaction and subject to appropriate confidentiality and data protection requirements.

Any recipient of personal information will be required to handle it in accordance with applicable data protection law.

32. Corporate and Professional Recipients

We may disclose personal information where reasonably necessary to members of our corporate group, professional advisers, accountants, auditors, insurers, legal advisers and other professional service providers.

Such information will only be disclosed where there is an appropriate purpose and lawful basis for doing so.

33. Legal Disclosure

We may disclose personal information where we reasonably believe that disclosure is necessary to:

• Comply with applicable law

• Comply with a court order

• Respond to a lawful request from a regulator or public authority

• Cooperate with law enforcement where legally required

• Prevent or investigate suspected fraud

• Protect the security of our website

• Protect our legal rights

• Protect the rights of our customers or other persons

• Establish, exercise or defend legal claims

We will not disclose personal information to a third party merely because it requests it. Where appropriate, we may require evidence of the legal basis or authority for the request.

34. Anonymised and Aggregated Information

We may create aggregated or anonymised information from personal information.

Where information has been genuinely anonymised so that an individual is no longer identifiable, it is no longer personal data for the purposes of applicable data protection legislation.

We may use properly anonymised or aggregated information for purposes including:

• Business analysis

• Statistical analysis

• Product planning

• Website improvement

• Understanding customer trends

• Reporting

• Commercial decision making

We will not attempt to identify an individual from information that has been properly anonymised.

35. Accuracy of Your Information

Please ensure that personal information you provide to us is accurate and up to date.

This is particularly important for:

• Your email address

• Delivery address

• Billing information

• Telephone number

• Account information

Incorrect information may result in delayed or failed delivery or prevent us from contacting you about an order.

If your information changes, please update your customer account where that functionality is available or contact us.

36. Information You Provide About Another Person

If you provide personal information about another person, for example where you send an order to another recipient, you should ensure that you are entitled to provide that information to us.

We will use that information for the relevant purpose, such as fulfilling and delivering the order.

You should not provide another person's personal information unnecessarily or without an appropriate reason.

37. Changes to Service Providers and Applications

The ecommerce services, Shopify applications, payment providers, delivery companies, marketing technologies and other service providers used by Peaches and Screams may change from time to time.

We may add, remove or replace providers as our business develops.

Where a change materially affects how personal information is processed, we will update this Privacy Policy or provide other appropriate information where required by law.

38. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Changes may be necessary because of:

• Changes to our business

• Changes to our website

• Changes to Shopify or other technologies

• New applications or service providers

• Changes to our processing activities

• Changes to applicable law or regulatory guidance

• Changes to our products or services

The most recent version will be published on our website.

Where a change materially affects how we process personal information and applicable law requires additional notification or consent, we will take appropriate steps.

We recommend reviewing this Privacy Policy periodically.

The date at the beginning of the policy indicates when it was last updated.

39. Complaints

If you have a concern about how Peaches and Screams has handled your personal information, please contact us first so that we have an opportunity to investigate and respond.

Contact:

Loxa Capital Ltd trading as Peaches and Screams

Email: info@peachesandscreams.co.uk

You also have the right to make a complaint to the Information Commissioner's Office, the United Kingdom's data protection supervisory authority.

Your right to complain to the Information Commissioner's Office is not affected by contacting us first.

40. Contacting Us

For questions about this Privacy Policy, your personal information, marketing preferences or your data protection rights, please contact:

Loxa Capital Ltd trading as Peaches and Screams

71 to 75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

Email: info@peachesandscreams.co.uk

When contacting us about an order or customer account, please provide sufficient information for us to identify the relevant account or transaction, but please do not send complete payment card details, passwords or other unnecessary confidential information by email.

41. Data Controller

For the personal information processed by Peaches and Screams for its own purposes, the data controller is:

Loxa Capital Ltd trading as Peaches and Screams
71 to 75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

Email: info@peachesandscreams.co.uk

Certain third parties involved in providing our services may act as processors on our behalf, while others may act as independent controllers for particular processing activities.

Their status depends upon the nature of the relevant processing and applicable data protection law.

42. Final Provisions

This Privacy Policy is intended to explain transparently how Peaches and Screams handles personal information.

Nothing in this Privacy Policy is intended to exclude or restrict any data protection right that cannot lawfully be excluded or restricted.

Where any provision of this Privacy Policy conflicts with a mandatory requirement of applicable data protection law, the applicable legal requirement will prevail.

By continuing to use our website, you acknowledge that you have had the opportunity to read this Privacy Policy. Where consent is legally required for a particular processing activity, your use of the website alone will not be treated as a substitute for obtaining that consent.

For privacy enquiries, please contact:

info@peachesandscreams.co.uk