Skip to content

What are you looking for?

Is It Normal to Use Sex Toys in a Relationship? Why More UK Couples Are Saying Yes

Is It Normal to Use Sex Toys in a Relationship? Why More UK Couples Are Saying Yes

  • by Sergejs Grinfelds
Trending

Weekly Best Sellers

Indulge in the luxury of choice at your fingertips

EROTIC LINGERIE

Le desir bliss open cup tie dye strappy teddy uk 6 14 - peaches and screams Le desir bliss open cup tie dye strappy teddy uk 6 14 - peaches and screams
Le desir bliss green short sleeve teddy uk 6 to 14 - peaches and screams Le desir bliss green short sleeve teddy uk 6 to 14 - peaches and screams
Le desir bliss high waisted blue mini skirt uk 6 to 14 - peaches and screams Le desir bliss high waisted blue mini skirt uk 6 to 14 - peaches and screams
Leg avenue sexy black top bodysuit with thong uk 8 to 14 - peaches and screams Leg avenue sexy black top bodysuit with thong uk 8 to 14 - peaches and screams
Leg avenue sexy wet look red keyhole teddy lingerie bodysuit - s/m - peaches and screams Leg avenue sexy wet look red keyhole teddy lingerie bodysuit - peaches and screams

VIEW ALL

BONDAGE

Taboom silicone supreme penis ball gag for bdsm play - peaches and screams Taboom silicone supreme penis ball gag for bdsm play - peaches and screams
5 piece dragonskin bondage set with faux leather lining - peaches and screams 5 piece dragonskin bondage set with faux leather lining - peaches and screams
Taboom bondage essentials doggy style positioning set - peaches and screams Taboom bondage essentials doggy style positioning set - peaches and screams
Taboom malibu whip faux leather bondage accessory - peaches and screams Taboom malibu whip faux leather bondage accessory - peaches and screams
Taboom malibu rose ball gag with adjustable strap - peaches and screams Taboom malibu rose ball gag with adjustable strap - peaches and screams

VIEW ALL

ANAL TOYS

Me you us inflatable anal plug with squeeze pump - peaches and screams
Blush novelties silicone pink beaded butt plug with finger loop - peaches and screams Blush novelties silicone pink beaded butt plug with finger loop - peaches and screams
Rocks off 4 inch silicone black rechargeable butt plug with remote - peaches and screams Rocks off 4 inch silicone black rechargeable butt plug with remote - peaches and screams
B-vibe silicone purple rechargeable butt plug with remote - peaches and screams B-vibe silicone purple rechargeable butt plug with remote - peaches and screams
Large red jewelled silicone butt plug with diamond base - peaches and screams Large red jewelled silicone butt plug with diamond base - peaches and screams

VIEW ALL

FOR LADIES

Rocks off chaiamo gspot vibrator rechargeable silicone toy - peaches and screams Rocks off chaiamo gspot vibrator rechargeable silicone toy - peaches and screams
Xocoon everlasting love g spot rabbit vibrator - peaches and screams Xocoon everlasting love g spot rabbit vibrator - peaches and screams
Xocoon timeless love curved g spot vibrator - peaches and screams Xocoon timeless love curved g spot vibrator - peaches and screams
Seduction roxy bullet waterproof rechargeable vibrator - peaches and screams Seduction roxy bullet waterproof rechargeable vibrator - peaches and screams
Pretty love lamar led rechargeable rabbit vibrator - peaches and screams Pretty love lamar led rechargeable rabbit vibrator - peaches and screams

VIEW ALL

FOR MEN

Lovetoy ridge vibrating penis and scrotum sleeve - peaches and screams Lovetoy ridge vibrating penis and scrotum sleeve - peaches and screams
Lovetoy wave vibrating penis and scrotum sleeve - peaches and screams Lovetoy wave vibrating penis and scrotum sleeve - peaches and screams
Bvibe sleek prostate plug with vibrating p spot stimulation - peaches and screams Bvibe sleek prostate plug with vibrating p spot stimulation - peaches and screams
Jock tightening masturbator with adjustable grip sleeve - peaches and screams Jock tightening masturbator with adjustable grip sleeve - peaches and screams
Toyjoy hero mini masturbator block textured pocket stroker - peaches and screams Toyjoy hero mini masturbator block textured pocket stroker - peaches and screams

VIEW ALL

Is It Normal to Use Sex Toys in a Relationship? Why More UK Couples Are Saying Yes

  • by Sergejs Grinfelds

Is It Normal to Use Sex Toys in a Relationship? Why More UK Couples Are Saying Yes

Let's start with the question many people type into Google but rarely ask out loud.

Is it normal to use sex toys in a relationship?

The short answer?

Absolutely.

In fact, using sex toys within a relationship has become so common that many sexologists now view them as part of the broader sexual wellness conversation rather than something unusual or taboo.

Yet despite this shift, countless people still worry about bringing up the subject with a partner.

Some fear their partner might feel inadequate.

Others worry it means something is missing from the relationship.

And some simply wonder whether other couples are doing the same thing.

As a sexologist, I can tell you that these concerns are incredibly common.

The reality, however, is often much simpler and far more positive than people expect.

Using sex toys in a relationship isn't usually a sign that something is wrong.

More often, it's a sign that couples are curious, communicative and interested in exploring pleasure together.

The Short Answer: Yes, It's Completely Normal

If you're wondering whether other couples use sex toys, the answer is a resounding yes.

Across the UK, couples of all ages are incorporating sexual wellness products into their intimate lives.

This includes:

  • Vibrators

  • Couples toys

  • Bullet vibrators

  • Remote control toys

  • Lubricants

  • Wand massagers

  • Penis rings

  • App controlled products

  • Sensory accessories

Far from replacing intimacy, these products are often used to enhance it.

Many couples view them in the same way they view massage oils, romantic weekends away or lingerie.

They're simply another tool that can contribute to pleasure and connection.

Why Do Some People Feel Nervous About It?

The hesitation often comes from outdated myths.

For years, sex toys were portrayed as something people used only when they were single, dissatisfied or unable to find a partner.

Thankfully, that narrative is changing.

Today, sexual wellness is increasingly discussed alongside:

  • Mental wellbeing

  • Relationship health

  • Self care

  • Body confidence

  • Communication

  • Personal pleasure

Yet many people still carry concerns such as:

"What if my partner thinks they're not enough?"

"What if they think I'm replacing them?"

"What if they take it personally?"

These fears are understandable.

But in healthy relationships, sex toys are rarely about replacing anyone.

They're about expanding possibilities.

Sex Toys Don't Replace Partners

This is perhaps the biggest misconception of all.

A vibrator cannot:

  • Flirt with you

  • Make you laugh

  • Comfort you after a difficult day

  • Build emotional intimacy

  • Share memories

  • Create a relationship

People do those things.

Sex toys are products.

Partners are people.

The two serve entirely different purposes.

Many couples actually report feeling closer after introducing toys because the experience encourages conversations about pleasure, desires and intimacy that may not have happened otherwise.

Why More Couples Are Using Sex Toys Together

The sexual wellness industry has changed dramatically over the past decade.

Modern products are increasingly designed specifically for couples.

Many people use toys together to:

  • Explore new sensations

  • Increase pleasure

  • Enhance foreplay

  • Add variety

  • Support long distance relationships

  • Improve communication

  • Learn more about each other's bodies

The emphasis is often on shared experiences rather than individual use.

This shift has helped normalise sex toys within committed relationships.

The Rise of Couples' Sexual Wellness

One of the biggest trends in recent years is the move away from viewing sex toys as secret products hidden in bedside drawers.

Instead, they're increasingly marketed as lifestyle and wellness products.

Today's consumers are more likely to see vibrators featured alongside discussions about:

  • Self care

  • Relationship wellness

  • Sexual confidence

  • Body positivity

  • Pleasure education

This broader cultural shift has made it easier for couples to explore intimacy without feeling embarrassed.

Can Sex Toys Improve Relationships?

A sex toy cannot fix underlying relationship problems.

Let's be clear about that.

If a relationship struggles with trust, communication or compatibility, introducing a vibrator isn't a magical solution.

However, in healthy relationships, sex toys can support positive experiences by encouraging:

Better Communication

Couples often discuss desires and preferences more openly.

Increased Exploration

New experiences can help break routines and introduce novelty.

Reduced Pressure

The focus shifts from performance to shared pleasure.

Greater Confidence

Partners may feel more comfortable exploring what feels good.

The key benefit isn't necessarily the product itself.

It's the conversation that comes with it.

What If My Partner Feels Threatened?

This concern comes up frequently.

If your partner reacts negatively, it doesn't necessarily mean they're controlling or insecure.

Sometimes people simply misunderstand what sex toys are for.

They may worry that:

  • They're being compared to a toy

  • They're not satisfying their partner

  • They're somehow being replaced

Approaching the conversation gently can make a huge difference.

Rather than presenting a toy as a solution to a problem, frame it as an opportunity to explore something together.

The language matters.

"Let's try something new together" tends to land very differently from "I bought this because I need more."

Which Sex Toys Are Popular With Couples?

Many couples begin with simple, non intimidating products.

Popular options include:

Bullet Vibrators

Small, discreet and versatile.

Couples Vibrators

Designed specifically for partnered play.

Remote Control Toys

Popular for both home use and date nights.

Lubricants

One of the most underrated intimacy products available.

Wand Massagers

Known for powerful stimulation and versatility.

The best choice depends on personal preferences, comfort levels and relationship dynamics.

What If One Partner Likes Toys More Than The Other?

That's perfectly normal too.

No couple agrees on absolutely everything.

One partner may be enthusiastic immediately.

The other may need time.

Healthy relationships allow room for different comfort levels.

Consent, communication and mutual respect remain essential.

Nobody should feel pressured to use a product they don't want to use.

Likewise, nobody should feel ashamed for being curious about exploring one.

What Do Sexologists Think?

Most modern sexologists view sex toys as entirely normal.

In fact, many professionals recommend them in certain situations.

Sex toys can be useful for:

  • Exploring pleasure

  • Understanding arousal

  • Increasing body awareness

  • Supporting intimacy

  • Enhancing sexual confidence

The conversation has shifted significantly away from stigma and towards wellness.

Today, many experts see sexual pleasure as an important aspect of overall wellbeing.

The Bigger Question: Why Are We Still Asking If It's Normal?

Perhaps the most interesting thing about this topic isn't the answer.

It's the question itself.

When people ask whether using sex toys in a relationship is normal, they're often really asking:

"Am I normal?"

"Is my relationship normal?"

"Are my desires normal?"

The answer to all three is usually yes.

Human sexuality is wonderfully diverse.

There is no universal blueprint for how couples should experience intimacy.

Some couples use toys regularly.

Some use them occasionally.

Some never use them at all.

What matters is finding what works for you and your partner.

The Bottom Line

Yes, it is completely normal to use sex toys in a relationship.

Far from being a sign of dissatisfaction, many couples use sexual wellness products to enhance pleasure, encourage communication and explore intimacy together.

Modern relationships increasingly recognise that pleasure isn't a competition between partners and products.

It's a shared experience.

Whether you're curious about introducing a vibrator, experimenting with a couples toy or simply exploring new possibilities, the most important ingredient isn't the product itself.

It's open communication, mutual respect and a willingness to discover what brings both of you pleasure.

Frequently Asked Questions

Is it normal for couples to use sex toys?

Yes. Many couples use sex toys as part of a healthy and satisfying intimate relationship.

Do sex toys replace partners?

No. Sex toys provide stimulation, while relationships involve emotional connection, communication and intimacy.

Can sex toys improve a relationship?

They can encourage communication, exploration and shared pleasure, but they are not a solution for deeper relationship issues.

How do I talk to my partner about using sex toys?

Approach the conversation positively and frame it as something you would like to explore together rather than a criticism of your current sex life.

What are the best sex toys for couples?

Popular options include bullet vibrators, couples vibrators, remote control toys, wand massagers and lubricants.

What if my partner feels threatened by sex toys?

This is a common reaction. Honest communication and reassurance can help address concerns and misconceptions.

Are sex toys becoming more common in relationships?

Yes. As sexual wellness becomes more mainstream, more couples are openly incorporating sex toys into their intimate lives.


Previous     Next
Our Community

Loved Across the UK

From bestselling sex toys to confidence boosting lingerie, discover why so many people choose Peaches and Screams as their go to destination for intimate products.

Featured Burlesque Performer Scarlett Tales

Known for her captivating burlesque performances and artistic style, Scarlett Tales explores BDSM accessories and restraint essentials designed to elevate intimate experiences.

Robyn Quinn's Favourite Finds

Peaches and Screams ambassador Robyn Quinn showcases bestselling vibrators designed to enhance pleasure, confidence and self discovery. Explore powerful favourites chosen to help you enjoy every moment your way.

Discover Love Eggs with Ella Murphy

With a loyal social media following and engaging online presence, Ella Murphy showcases discreet vibrating love eggs designed for excitement, confidence and hands free pleasure. Explore remote controlled favourites from the Peaches and Screams collection.

Trixie Blue's Lingerie Favourites

Award winning burlesque performer, producer and entertainer Trixie Blue shares some of her favourite erotic lingerie styles from Peaches and Screams. Discover confidence boosting designs made to help you look and feel your best.

TOP RATED

Most-Loved Products

Le Desir Bliss Open Cup Tie Dye Strappy Teddy Uk 6 14
Regular price£23.99
Le Desir Bliss Green Short Sleeve Teddy Uk 6 to 14
Regular price£23.99
Le Desir Bliss High Waisted Blue Mini Skirt Uk 6 to 14
Regular price£17.99
Regular price£45.99
Regular price£52.99
Abierta Fina Open Red Lace Body Lingerie one Piece
Regular price£88.99
Abierta Fina Open Red Lace Crotchless Lingerie Set
Regular price£87.99
Cottelli Lace and Chain Bondage Crotchless Set
Regular price£65.99
Add Order Note
Coupon Code

    Get In On The Secret

    Sign up today for exclusive discount codes and instant offers. Be the very first to shop our latest arrivals and secret drops.

    Leg avenue sexy wet look white top bodysuit with thong uk 8 to 14 - peaches and screams

    Someone liked and purchased

    Leg Avenue Sexy Wet Look White Top Bodysuit with Thong Uk 8 to 14

    50 Minutes Ago From Liverpool